Millennials: Tis Better to Receive than Give?
Just a short note before heading off to the Christmas pageant, and one of my best presents this year: seeing my real-life fifth grade angel portraying a Biblical version of same…
As a follow-up to yesterday’s commentary on me-centric millennials, I have to come clean and admit that almost none of the potentially negative indicators I’ve uncovered in these various surveys show any correlation to most of the millennials I know in real life – promising, kind, committed and loving young souls, many of whom hold and live out strong beliefs, and are committed to the good of their communities and world.
On the other hand, I may just be fortunate in the young friends I have – at least according to yet another survey, this one on gift-giving. A recent study sponsored by Venables Bell & Partners notes that while 91.4% of the overall population thinks it better to give than to receive, 23.4% of young adults think receiving is better.
I am not sure what that fairly astounding level of “me first” indicates for marketers, or brand loyalty, or the future of the civilized world… I can only hope, as I head out to observe what I believe to be the coming of the Light, that it will dawn on all of us, professionally and personally, that giving is receiving.