As with any advancing army, it should be no surprise that people just can’t get their minds off Millennials (and no wonder that any variation of “millennial” makes a most attractive keyword in blog posts). But how well do you understand them, even if you are “them?” And how much are you like, or unlike, the Millennial generation?
Are you 20% Millennial? 50% Millennial? 100%?
The folks at Pew Research developed a handy little quiz to answer that last question: “How Millennial Are You? The Quiz.” It turns out that, while I am nearly a Gen Xer, at least according to this evaluation, I’m only 31% Millennial. (Damn, I guess I’ll have to take my hoodies back to Abercrombie.)
I’m not sure how valuable this “tool” really is in understanding the millennial marketing juggernaut, but it’s fun and at least mildly thought provoking (not to mention an excellent excuse to pack a post with high-value keywords like “millennials,” “millennial marketing,” and “millennial generation”).
It’s not about age – really. It’s about state of mind.
The quiz is quite quick – so please take it and let me know how youthful you really are.
PS: Pew did create a pretty good primer on Millennial beliefs, attitudes and behaviors, which you can download here.