As with any advancing army, it should be no surprise that people just can’t get their minds off Millennials (and no wonder that any variation of “millennial” makes a most attractive keyword in blog posts). But how well do you understand them, even if you are “them?” And how much are you like, or unlike, the Millennial generation?
Are you 20% Millennial? 50% Millennial? 100%?
The folks at Pew Research developed a handy little quiz to answer that last question: “How Millennial Are You? The Quiz.” It turns out that, while I am nearly a Gen Xer, at least according to this evaluation, I’m only 31% Millennial. (Damn, I guess I’ll have to take my hoodies back to Abercrombie.)
I’m not sure how valuable this “tool” really is in understanding the millennial marketing juggernaut, but it’s fun and at least mildly thought provoking (not to mention an excellent excuse to pack a post with high-value keywords like “millennials,” “millennial marketing,” and “millennial generation”).
It’s not about age – really. It’s about state of mind.
The quiz is quite quick – so please take it and let me know how youthful you really are.
PS: Pew did create a pretty good primer on Millennial beliefs, attitudes and behaviors, which you can download here.
Yes, indeed, a very cool quiz–although being somewhat literal, I though the newspaper question should have been clear about whether it referred to the print edition. I read the NY Times daily, for example, but I read it online.
I scored an 85. (And I’m 48, which makes me a Baby Boomer.) I don’t have a tatoo, so it must be my volume of texting, social profiles, and political views that put me over the top and into the Millenial generation. Thanks for the link.
Yes, but by “online,” do you mean you read the NYT on your laptop or on your iPad (those I believe are trending upwards with Boomers)? In any case, thanks for the comment…. now, go out and get a tatoo and see if you can crack 90 on the quiz!
I scored an 81, even though I too am a Baby Boomer. Interesting way at looking at Millennials, and also points to the idea that attitude marketing may be far more important than generational marketing. We aren’t our parents!
Good point…. I think our multi-modal lives create the kind of experiences, and lifestyles, that may not so easily fit into the demographic silos marketers have traditionally relied upon.
But if all of my boomer peers keep scoring in the 80s and above on this quiz, peer pressure may force me to disconnect my land line, pierce my navel (don’t tell my kids) and give up the comforting sound of the NY Times hitting the front porch in the morning.