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Posted by on Apr 4, 2013 | 0 comments

How to Improve Content Creation via Collaboration

My first collaboration with Mark Schaefer shows that high-quality content creation can get simpler  – and garner more exposure – when you team up with the best.

Not that he volunteered for the position, but over the past year I have considered Mark Schaefer mentor-by-example and inspiration-by-output.  I started off reading and then reviewing Mark’s book “The Tao of Twitter.”  My “Review in 10 Tweets started an intermittent Twitter conversation about creativity in social media – and Mark even asked if Creative on Call would design his latest eBook. It took me about half a second to say yes.

The Power of Partnership
Now, I like to think that Mark is getting as much out of the collaboration as I am: a better-than-average design (don’t get me started on the sorry state of content marketing creativity), an easy process, a visually clear and compelling bit of communication that should help boost sharing. Still, I have to say that, even just a few hours after he posted that on his blog this morning, my content is being shared at a significantly higher rate than I usually see from my own blog, and I may well be getting the better deal here.

All in all, though, it’s a good demonstration of the power of brand partnerships that Andrew Davis refers to in his book Brandscaping. And it’ a no brainer – if you develop relationships of value with other quality content creators, you can look  for opportunities to amplify each other’s work, and share a bit of the content creation load along the way. I plan to do more of it in the future, just as I did on Valentine’s Day with a special song for MarketingProfs.

Great to work with you, Mark – thanks for the opportunity!

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