How to Improve Content Creation via Collaboration
My first collaboration with Mark Schaefer shows that high-quality content creation can get simpler – and garner more exposure – when you team up with the best.
The Power of Partnership
Now, I like to think that Mark is getting as much out of the collaboration as I am: a better-than-average design (don’t get me started on the sorry state of content marketing creativity), an easy process, a visually clear and compelling bit of communication that should help boost sharing. Still, I have to say that, even just a few hours after he posted that on his blog this morning, my content is being shared at a significantly higher rate than I usually see from my own blog, and I may well be getting the better deal here.
All in all, though, it’s a good demonstration of the power of brand partnerships that Andrew Davis refers to in his book Brandscaping. And it’ a no brainer – if you develop relationships of value with other quality content creators, you can look for opportunities to amplify each other’s work, and share a bit of the content creation load along the way. I plan to do more of it in the future, just as I did on Valentine’s Day with a special song for MarketingProfs.
Great to work with you, Mark – thanks for the opportunity!