How to Get Paid as a Freelance Copywriter

How to Get Paid as a Freelance Copywriter

BY FRASER BAILEY On the whole, most people and companies do their best to pay quickly, but… The problem with being a freelance copywriter often lies not in getting the work, or doing the work, but in getting paid for the work. Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like paying the people who do the work. Nor, quite naturally (in their...

Read More

How to Find a Truly Professional Freelance Copywriter in 3 Steps

How to Find a Truly Professional Freelance Copywriter in 3 Steps

Freelance Copywriters Are a Dime a Dozen (Even Less if You Go Offshore). Here’s How to Find a Truly Qualified Conceptual Copywriter.   I think it began in the bad old days of SEO copywriting, a time when techniques and tips, the tricks of getting Google’s attention, mattered more than a talent for human communication. It spawned – as if from some swamp of copywriting cretinism – a...

Read More

Find your best copywriter.

Find your best copywriter.

Bestfreelancecopywriter.com is a portal to experienced advertising and marketing copywriters – freelance writers who know  branding strategy, concepts and copywriting. Advertising copywriters with big brand experience. Direct marketing writers with proven track records of response.  PR writers who know how to craft newsworthy stories that won’t merely garner links but might actually get...

Read More

UK Copywriter, All-Star Anywhere

UK Copywriter, All-Star Anywhere

AN INTERVIEW WITH FRASER BAILEY, LONDON-BASED FREELANCE COPYWRITER BFC:  So Fraser, what are you doing on this site? FB:  I don’t know.  I wrote a bunch of radio scripts for Chuck [Kent]  many years ago.  He was in Chicago,  I was in Amsterdam, and the scripts were for the UK, but it worked.  Fortunately, Chuck appreciates English humor. My background is as a creative and copywriter in...

Read More

Local hero, copy + design: Mike Pitts

Local hero, copy + design: Mike Pitts

AN INTERVIEW WITH MIKE PITTS,  COPYWRITER, DESIGNER, LOCAL BRANDING GURU BFC:   So, Mike. What makes you different? MP:   A sixth toe on my right foot.  BFC:  Really? MP:   No. Not really. Just buying time while I think of a good answer. BFC:  Any time you’re ready. MP:    I suppose it’s a combination of things. I always start where the reader is. I have a strong visual...

Read More

Captain Hook, Copywriter

Captain Hook, Copywriter

OK, so he slid into advertising and copywriting through a side door; we still wanted to get to the bottom of Ronnie Brooks. But he said we had to get to know each other first.  BFC:   OK, who said you could write? RB:   I never asked. I didn’t come up through the advertising business. I started as a songwriter, with cuts by Kid Rock, Joe Perry (Aerosmith), Bob Welch (former Fleetwood Mac)...

Read More

Unfurling Sales

Unfurling Sales

AN INTERVIEW WITH LAUREL JOHNSON, DIRECT MAIL COPYWRITER, MEDICAL WRITER AND… SAILING INSTRUCTOR  BFC: So tell me about yourself. LAUREL: My background is direct marketing copywriting. The strategy-driven, results-driven discipline taught me to keep my focus on the reader.  BFC: The reader? Not the product? LAUREL: Yes. Advertising that is only about the product does not connect. A good...

Read More

All-PRo Writer

All-PRo Writer

AN INTERVIEW WITH TIMOTHY KENT, FREELANCE PUBLIC RELATIONS CONSULTANT AND PRESS RELEASE WRITER  BFC:  Why is one of America’s most experienced PR pros – somebody who has worked with hundreds of public corporations — writing copy? TIM:  Just because PR doesn’t buy media doesn’t mean we don’t write copy.  That’s where all content starts.  True, PR copy (and video and photos)...

Read More

Sample creative brief (you’d be crazy to start without one)

Sample creative brief (you’d be crazy to start without one)

HOW TO WRITE AN EFFECTIVE CREATIVE STRATEGY STATEMENT:  KEEP THE BRIEF BRIEF There’s one absolute prerequisite for getting great copywriting and marketing creative:  provide a great creative brief. It’s also the one  that seems most routinely ignored, whether by global ad agencies or bootstrapping start-ups.  It’s really not that hard; just keep these three rules in mind: 1....

Read More

Genuine MADman

Genuine MADman

AN INTERVIEW WITH DON JACOBS, COPYWRITER, ART DIRECTOR AND ILLUSTRATOR Chuck asked me to do an interview about myself, and since I didn’t want to look too crazy asking myself questions, I’m going to pretend I’m Chuck asking me questions…is that ok Chuck?  “That’s fine Don”  (that’s still me… pretending to be Chuck… you can tell because I don’t sound anything like...

Read More