5 Ways Attitude Beats App-titude in Content Creation
Or put another way…Is That A Content Creator in Your Pocket, or Are you Just Glad to See Me?
Many marketers bemoan the constant need for content creation – or even use it as an excuse to forego content marketing altogether. (“Oh, shucks, I’m not the creative one around here.”) For them – and for all of us – rather than bemoaning the burden, I recommend that we look to lighten it in these five ways:
- Consider yourself a 24/7 content creation machine.
Turning your smartphone into an always-there content creation device is more a question of attitude than app-titude. Yes, there are scads of great camera, retouching, drawing, typesetting and writing apps, but it’s not so much which ones you use – it’s just a matter of getting into the habit of using creative apps at all. Start with the most ubiquitous app – your basic smartphone camera… and proceed to step two.
- Challenge yourself to create three new pieces of visual, video or audio content every day.
Creativity is often mistaken – or dismissed – as only a matter of talent. Yes, it may be partly the unique quality of expression a particular individual brings to their work. But even for those “gifted” folks, creativity is also a muscle to be developed, one that gets stronger with more frequent use. Challenge yourself to create three piece of content – even partial pieces – everyday. Force yourself to be on the lookout for an interesting shot, provocative subject matter, etc. Don’t even worry too much at first about how this content might be used – just start creating and collecting your own unique content and see what it has to say to you (hint: it may speak to you months from now saying ‘Now I would be perfect for your latest post!”).
- Take a new approach to your old favorite apps.
We tend to get locked in on a very narrow view of what apps are good for, limiting our vision of how and when they can be used. For instance, Vine is for funny, six second animated videos… right? Yes – and no. I recently started using it to liven up my Twitter interactions, creating simple, recorded straight off my computer screen “Musical Retweets” or MRTs, as with this one:
- Encourage every member of your organization to think of their smartphone as a content creation device.
As everyone comes self-equipped with a content creation device in purse or pocket, all employees to start creating, if only to contribute photos. Suggest topics (related to your content calendar). Run contests. Regularly publicize and acknowledge contributions internally, and use them wherever possible externally.
- Stick your neck out.
The tried and true often works – and is more likely to bore your audience the more it is tried, no matter how “true” the results once were. Without being reckless with your brand reputation, find ways within your authentic brand personality to stretch, experiment and surprise.
I’ve focused on smartphone content creation, simply because the devices are every-present. Tablets, while more cumbersome, also offer great opportunities:
100 Best iPad Creativity Apps
90 Best iPad Apps for Designers
NOTE: None of the above are affiliate links.