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Posted by on Oct 18, 2013 | 3 comments

The ROI of Content Conferences: A #ContentJam Perspective

ROI_of_Content_conferencesIt’s hard to pin down the bottom line ROI of attending social media and content conferences; just ask anyone who’s tried to get their boss to let them go to one.   Top line benefits are what most people point to, as in the case of Lee Odden, who notes three key conference attendee benefits in a post on the subject:

  1. Knowledge
  2. Networking
  3. Content Creation

Each of those benefits seemed to be in evidence at yesterday’s  Content Jam (the sessions of which I did not get to attend due to client duties), where I stopped in at the post-conference party to see what attendees had to say:

Knowledge
Joe Cardillo and Kate Finley had very specific favorite learning take-aways:

Networking

Jason Konopinski put it most succinctly (one word really):

Content Creation

There was the usual tweeting and photo taking throughout the day but I think the parties after are often the best times to generate content from an event. Case in point:  Laura Petrolino literally jumping for joy to high-five Jason.

And Rebecca Amy Todd summed it up with a heartfelt thank you:

Our course, it was not all high-fiving and happy campers; one attendee, a social media pro, said wearily that he hadn’t really learned anything new.  It was a sentiment that  rang true with my feelings about the first social media conference I attended – that for those of us actively “self-educating” via content on a daily basis, it’s easy to go to a conference and feel like it’s all repackaging what you’ve already learned from the speakers via their content.

 

But for the moment, I have to agree with Jason Konopinski (hoping he’ll pardon my paraphrase):   The R in ROI of Content Conferences  is really “Relationships”.

 

Any thoughts from those of you who actually went to the sessions?

 

Oh, and a PS to Andy Crestodina, who gave me a terrific Vine on #ContentJam… only to have it disappear from my phone. Sorry Andy!

 

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