Who to Follow on Twitter: #SocialSong Saturday No. 41
Where can you find out who to follow on Twitter for content marketing, social media and advertising and branding? Right here.
Is this your first time visiting #SocialSong Saturday? Then suffice it to say that this is where we go #FollowFriday one better and literally sing the praises of those sharing the really good stuff on Twitter, including:
@KateUpdates Kate Finley is one of those bright lights that is just getting started and immediately gives you the impression that you want to follow along and see just how much of the world she lights up. She’s not actually just getting started in PR, but, rather, in her own business, Belle Communications, which is not quite a year old, and has more of an integrated marketing spin than pure PR (sort of in the model of Gini Dietrich, through whom I met Kate, and who inspired the very first #SocialSong Saturday). She has a niche (“natural food brands, specialty food brands, startups…”) plus a command of the content and social tools rumored to drive a business these days. Follow along…
@portentint Ian Lurie is 997 years old… in Internet years. He entered the digital fray in 1995 (hey, the year I launched Creative on Call) and was actually one of the first people recommended to me to follow when I started getting serious about content, social and all things digital (recommended by that ever-so-smart digital doer David Hitt at Splat). Can’t say why the inevitable ebb and flow of following took me away from him for a while (I don’t follow all that many people), but he recently caught my eye with the wonderfully long post “How to Create A Content Strategy (in only 652 Steps)”
@rdmersey Rachel Davis Mersey is a journalism professor at Northwestern University (the campus of which forms part of my favorite bike ride, as NU is also located here in Evanston, the first town north of Chicago). I discovered her just this week when I came across an interesting MOOC on content strategy which she will take part in teaching. As I often struggle with the concept of “brand journalism” as an oxymoron (i.e., isn’t the former inherently biased and the later supposedly not?) I look forward to following the good doctor (PhD, thank you) to see what she has to say on that subject. Judging from one of her recent tweets, “real” journalism is struggling with some of the same authenticity and “content pandering” issues as its brand counterpart.
Media “sites that sell advertising have a strong incentive to crank out the editorial equivalent of empty calories.” http://t.co/xosPII8rPe
— Rachel Davis Mersey (@rdmersey) October 29, 2013
@vinnywarren I don’t see all that many “traditional” ad people, particularly creative types, really working Twitter. It’s the world I come from, and I know that my Cannes-and-CLIO-obsessed compatriots still trafficking in the dark arts of paid media don’t always get the value of social. Vinny Warren, founder and CCO of The Escape Pod is one of the more enjoyable exceptions, tweeting away with all of his varied creative ad guy characteristics still intact: namely, as this week’s lyric says, he’s “funny, scattered, foul and free.” Those are just some of the marks of the conceptually gifted souls who traditionally make it big in advertising but whose ilk are still in sorely short supply in the world of content marketing.. Hey, even David Armano, in my recent Branding Magazine interview with him, says that one of the directions in which digital-social-content agencies like his [Edelman Digital] needs to expand is in the hiring of – gasp – creative people with more traditional experience and talents.
Side note to Vinny: if the agency needs more serious social chops, contact my other favorite Irishman, Ian Cleary.
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