How To Improve Your Blog by Dreaming a Little Bigger
Or… #SocialSong Saturday Changes its Tune
Conventional wisdom holds that improving your blog starts with improving your writing. Unfortunately, the more conventional the business wisdom is, the more conventional the results tend to be. We all need to stretch beyond what everyone else is doing if we ever hope to stand out as our true selves, or help a brand communicate what I like to call it’s own “simple truth,” and thereby serve up unique, helpful content from something other than a me-too perspective.
For a little more than a year now my principal approach to “stretching beyond” has been #SocialSong Saturday, the weekly Twitter Love Song in which I literally sing the praises of people I find worth following on Twitter. It’s been fun, and to me at least a more meaningful recommendation than a facile #FF, but by trying to feature four people a week I find that I’m barely skimming the surface of what they have to offer.
With that in mind, I’ve decided to switch from rewriting the same song every week to writing a brand new song once a month, based on just one person and one post or tweet. It’s a thought that came to me while writing yesterday’s guest post for Spin Sucks, and I offer up the accompanying video here as a sample of what’s to come.
It’s based on a single blog post – about childhood dream jobs – but still manages to mention over 20 folks you should consider following. More importantly, it gets at a bigger idea raised by the original post, namely, the continued benefit of staying in touch with our dreams, even those from long, long ago.
Can You Improve Your Blog by Favoring Depth Over Quantity?
According to credible experts, I may not be wise, conventional or otherwise, in this move. Michael Brenner, whom I consider one of the smartest guys in social media and content marketing, spoke recently at a BMA Chicago event, coming down squarely on the side of quantity being at least as important as quality, if not slightly more so. Still, I’m convinced that, in the ever-more-cluttered world of content marketing, the only thing that will lift either blogger or brand above the crowd – outside of a large sponsored-content budget – will be a unique voice speaking more deeply to both the rational and emotional components of any given subject.
What do you think is the best way to improve your blog – by writing more, or observing more deeply? And assuming you answer may be “a bit of both,” where do you feel the balance rests? I invite you to leave your thoughts – and to come back the first Saturday of every month to see and hear how the new #SocialSong Saturday adventure progresses.