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Posted by on Mar 29, 2015 | 0 comments

9 Tweets for Smarter Branding from BrandSmart 2015

9 Tweets for Smarter Branding from BrandSmart 2015

I’ll admit it; I often think that conferences are more an excuse to get out of the office, glad-hand and drink (not that there’s anything inherently wrong with that) than to really learn and discover anything new. I was pleasantly surprised, then, at the substance-over-style affair that was BrandSmart 2015 his past week. Yes –full disclosure here – I had the privilege of moderating a live Branding Roundtable (which I typically do in print every month for Branding Magazine), and leading a discussion with the luminary likes of Scott Davis of Prophet, Tim Simonds from the Kellogg School of Management, Bob Domenz of Avenue and Julie Springer from TransUnion.  But not only was the Roundtable terrific, as these client/agency teams revealed the “how” of collaborating for brand relevance – the rest of the day also presented a fairly constant stream of practical brand and marketing insights backed up by meaningful (and often quite transparently presented) case histories. I didn’t get to see every presentation, as I was also conducting video interviews for...

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