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Posted by on Oct 20, 2014 | 0 comments

Portfolio or Manifesto: What Should a Brand Strategist & Writer Show?

Portfolio or Manifesto: What Should a Brand Strategist & Writer Show?

    In this necessarily hybrid, hyphenated, integrated marketing world, it’s hard to know what a copywriter-creative-director-cum-brand-strategist-and-storyteller should show as a portfolio.  Of course, the marketing world still likes a visualized vita, and yet this one should be more than just show with no tell.  It should reflect a more strategic, less gratuitous, approach to the ultimate creative expression of a brand strategy – and also a more creative take on developing a brand platform. Fortunately, that combination is exactly what I bring: Creativity for the formulation of brand basics and An acute strategic understanding  for the creative expression of brands My downloadable PDF portfolio attempts to encapsulate that crossover of talents (note: it includes a resume at the end).  In addition, you’ll find samples of my work throughout this website/ blog, offered up Youtility-style as content first, and self-promotion second: My brand positioning process “The 3-Step Brand Positioning Process & Workshop” an e-Book tailoring the process for small- to medium-size companies My Branding Magazine articles (where I am a Contributing...

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