SCUDDER INVESTMENTS
AARP Direct Mail
Scudder Investments came to us with two issues. First, they needed to increase investments in their AARP branded program from AARP's younger, not-yet-retired members. Second, they needed to do it in a down market, without the benefit of stellar recent results. Our solution: provide value up front, in the form of timely 401(k) rollover information. We created a cost-efficient kit and also wrote and designed the 401(k) guide used as the offer. The result? Double the response rate of their typical mailings.

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