Branding Process and Workshop eBook
Learn how to run a branding process and workshop in 3 steps.
This free eBook presents a simplified branding process, including how to:
- Prepare your organization or client for a branding project
- Gather internal and external brand insights
- Run an effective branding workshop
- Define your brand’s essence, benefits and unique personality
- Develop a brand positioning statement and master creative strategy
- Get buy-in from the organization
ABOUT THE AUTHOR:
Chuck Kent is an experienced brand strategist and writer, as well as the creator/moderator of The Branding Roundtable for Branding Magazine.