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Branding Process and Workshop eBook

3-Step-Branding-Process-makes-sense-960x360 2

Learn how to run a branding process and workshop in 3 steps.

This free eBook presents a simplified branding process, including how to:

  • Prepare your organization or client for a branding project
  • Gather internal and external brand insights
  • Run an effective branding workshop
  • Define your brand’s essence, benefits and unique personality
  • Develop a brand positioning statement and master creative strategy
  • Get buy-in from the organization


Chuck Kent is an experienced brand strategist and writer, as well as the creator/moderator of The Branding Roundtable for Branding Magazine.