NAVTECH • Integrated B2B Campaign
The new Marketing Director at NAVTECH (creator of all that map data that goes into navigation devices), called not because their agency couldn't do a job, but because they didn't have an agency at all... and had no time to start up a traditional relationship. After an initial late-day call to create a brand positioning statement, literally overnight, we were given a full range of projects, from creation of brand standards and an identity package to a new theme (NAVIGATION+), a multi-lingual collateral system and even B2B TV for use at the mother of all trade shows, the Consumer Electronics Show.
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