Creative On Call: Copywriter - Advertising Writer

Not just jingles for consumer ads. Full-length corporate songs, too (there’s nothing like singing a love song to the company to get a client excited enough to sign up).

	How do you give personality and humanity to a mutual fund company? Try a full length song. I wrote words and music to this song that was used to communicate the brand essence to all employees. Multiple versions of the music also formed the heart of the radio campaign.
	Wish I could say I wrote the original tune - but I did write lyrics for and produce a ton of GE music, including a Clio-winning spot. This ultra-simple version was one of my favorites.
	The vacation capital of the Smokies not only used this song as the heart of its ads... it also sold cassettes of the song to visitors as a souvenir.
	I won this business by playing and singing the original version of this song live in the client’s HQ boardroom. The full-length version helped restore employee morale after a buy-out, and versions of music appeared in radio and TV ads, CD-ROMs, e-brochures, televised parades and tradeshows. e-brochures, televised parades and tradeshows.