WRIGLEY • Packaging, Retail Environment
The Wm. Wrigley Jr. Company has had many fine agencies (including our Creative Director's "alma mater," BBDO). But when it came time to quickly and affordably develop initial packaging and retail environment concepts for a potential international initiative in a new category, their new products section turned to Creative on Call. In just a few weeks we created brand personality and positioning statements, packaging for multiple product tiers and multiple options for retail environments.
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