Who to Follow on Twitter for Business (Even if They Don’t Follow You Back)
Happy Valentines Week – hope you and the ones you love most had a great day. What I enjoyed, second only to my time with my beautiful wife and daughters, was being asked to write a Valentines song for MarketingPros PRO. It was a hoot, at least for me (OK, I got some good comments, too).
Writing a love song from the Profs to their peeps got me to wondering, though – what about the flip side of Valentine’s Day, the unrequited love? It seems an especially important question for the Twitter-centric, given the lust after famous (or at least well-followed) members of the Twitter elite.
Twitter Isn’t Exactly Like Middle School – But It Can Come Close
As a relative newbie (less than a year) on Twitter, I admit some frustration at not getting all The Notable Ones to take note of me. I’m rather late to the game, so it’s a bit like when I changed schools in middle of, shudder, middle school. I was so desperate to make friends and break into well-established social circles that I started buying gum and handing it out before school. I felt a bit the same when I first joined Twitter and caught myself gratuitously mentioning, retweeting, etcetera.
Hey, Some of the Popular Kids Like Me – Why Don’t You?
I will admit to getting excited by my assumed “validation” of being followed by social and content leaders on Twitter. OK, so they’re sharing their love with tens of thousands of others – it’s ME they really lust after, right? And then I get to thinking, “Hey, if the likes of Jay Baer, Liz Strauss and Glen Gilmore can follow me, why can’t you, Mr. or Ms. Bigshot?” I also read the occasional post from the well-followed as to the boorish, clueless behavior of those desperately seeking social attention. I hear some go so far at to serenade their inamorta or inamorato outside of virtual windows…
I Want to Be The Taylor Swift of Twitter for Business
At first I thought I might go all Taylor Swift on the unreachable – you know, how every time some guy breaks her heart she writes a song to get even? But rather than being immature and trying to musically shame people into following me, I thought that my Unrequited Twitter Love song should give a shout out to some of the notables on my followers list.
Not all mentioned today are in five or six digits when it comes to followers… but all are admirable, aspirational models of what it means to share, connect and provoke thought on Twitter. Their other common thread is that I have been introduced to many by some of my unofficial Twitter and social media mentors, particularly Mark Schaefer and Gini Dietrich, through whom I’ve discovered Amy Howell, Sean McGinnis and Ian Cleary from today’s song.
So sit back, grab a beer and get ready to cry in it, ‘cause it’s time for The Unrequited Twitter Love Song!