The Most Interesting People to Follow on Twitter, Set to Music
The first installment of #SocialSong Saturday was surprisingly well received. Gini Dietrich simply responded, “I love this!” Mark Schaefer enlarged my head when he tweeted this: “A breakout creative moment in social media history.”
And in case you’re wondering, #SocialSong Saturday isn’t just a chance to embarrass myself in front of untold, endless audiences. It is my way of adding some substance to the accepted style of #FF recognition (which, in its overuse, may soon be about as valuable an indicator of influence and import as, say, LinkedIn endorsements). This week, I shower a little well-deserved Twitter Love and thanks for useful content on:
OK, so Joe Puluzzi is hardly a diamond-in-the-rough discovery; everybody in the gathering storm that is content marketing knows of Joe. Still, he is not one to be taken for granted. This week, I read his 2013 predictions compilation and also watched his webinar on the state of content marketing. My favorite factoid? Putting video – just the image of video – in an email boosts the open rate by 53%.
Chris Westfall is the “elevator pitch champion,” but his post “Transform Your Presentation in Six Words” applies to every form of marketing communications. It reminds us that marketing is not about us, not about our clients… it’s about what’s in it for the consumer.
The Princess of Pinterest hardly needs my stamp of approval, but I do appreciate her posts, which are consistently useful for either a) learning the social media ropes from scratch and/or b) keeping up with the incessant pace of social media change. This week’s example: “Are You A Content Rockstar,” which concisely serves up a spectrum of recent content marketing success stories.
PSFK is a content creating innovation lab that creates bespoke communications and… well, suffice it to say, they are an eclectic, unpredictable bunch, and their massive online magazine-cum-cultural-compendium never fails to amaze, amuse or – gasp – educate. Consider these offerings:
- Lego Record Player
- Shakespeare invented the words “advertising” and “puke” (related?)
- A real wonder of a bread stays fresh for 60 days!
David Hitt owns Splat Productions, a digital marketing firm in Philadelphia and runs it with a compelling combination of design, technical and street smarts. We’ve got an on-going discussion about the future of SEO, content marketing and all the attendant considerations – including link building. As to the latter, he was kind enough this week to tweet along a number of recent articles.
Yes, I know that absolutely EVERYBODY tweets fom Mashable. Nonetheless, I don’t think we should become inurred to the charms of Peter Cashmore’s cash cow. Besides, where else are we going to find out that one-third of young adults use social media in the toilet?
Tami Cannizzaro, IBM Director of Marketing, is a relatively new inclusion in my Twitter stream; I’ll be attending an online chat of hers, and also watching a webinar with @TedRubin, which she recommended.
Pam Moore needs no introduction to most of you, but I include her here because a) if you haven’t heard of her in social media circles, you should and b) she finally followed me!
Twitter has been a terrific place for learning, meeting, engaging – I hope this Twitter Love song has introduced you to a few people that you’ll really enjoy following.