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Posted by on Mar 2, 2012 | 0 comments

Sarcasm, Scatology & Inanity: Reaching Millennial Males

Sarcasm, Scatology & Inanity: Reaching Millennial Males

And don’t forget absurdity….    A new survey on the impact of comedy, from, surprise, surprise, Comedy Central, finds that  “More than music, more than sports, more than ‘personal style,’ comedy has become essential to how young men view themselves and others…” Interestingly, the survey pretty thoroughly dissed distaff millennials (hey, “girls” just aren’t funny, right?  For an alternative perspective, says the father of two girls, check out this New York Times feature).  Of course “Comedy Central’s audience ‘skews 65 percent male.’ So does most of its talent…” and therefore the emphasis makes good business sense, if failing to rise to the level of broadly relevant research. Still, overlooking the majority of millennials allowed Comedy Central’s researchers to concentrate on the sophisticated tendencies of my much-coveted younger brethren, yielding such nuggets as: •    Young men like toilet humor (they had to do research to figure that out?) •     Millennials are “comfortable with uncomfortable truths” (Translation, anything goes) •      Irony is out, absurdity is in •    ...

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